Important Search Engine Optimisation Techniques To Use In 2015
As search engines continue to evolve with each passing year, marketers should definitely improve their search engine optimization (SEO) skills to keep up. The latest reports show that more than 70% of the links search user clicks come from SEO. In fact, SEO leads are quite cost-effective in the long run.
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They cost 61% less compared to leads that you find through other methods such as cold calling and print/electronic media advertising. SEO has a better return on investment (ROI) too. SEO leads have a 14.6% close-rate while leads obtained through direct marketing/print advertising have only a 1.7% close-rate. This is why it is important to master the game in 2015 since SEO is the way to go forward. Here are some important SEO techniques to use in 2015.
Obtaining Powerful Inbound Links
Even with the latest updates to the search engine algorithms, inbound links are still powerful in ranking a website higher on the search engines. This trend is unlikely to change in the near future. But the way you acquire these links have everything to do with the rankings of your website. You should plan to earn a link from a high quality and relevant website, which will help your website not only with SEO, but with referral traffic. This will definitely lead to more sales while exposing your brand to a wider network of customers.
Content is king even in 2015. You should aim at creating high quality content where people will want to link to your content naturally. Other webmasters will automatically share good content on their social media profiles thereby giving you high quality valuable backlinks in the process.
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Are These Still Worth Exploring?
Editorial links are going to be much more powerful in 2015 and beyond. These links come from various publications in your niche, which mentions your company. These links can also come through guest posts that you write and publish on third party relevant websites. The best way to get editorial links boil down to creating high quality content. As you may notice, content is what will drive the search engines in 2015. This is why it is important that you focus on creating high quality content for human readers and not solely for the search engines. Interviews are another way to get editorial links in 2015. You should be allowed to cite your work in your response as part of the interview. This will definitely lead to more backlinks and traffic in 2015 and beyond.
Analysing Competitor Websites
Competitor analysis is not new when it comes to SEO. It is even more important right now. You need to look at your competitor's backlinks and manually review them. You will get a better idea about which links are worth having on your website when you perform a deep analysis of your competitor's backlinks. Once you have an idea on this matter, perform a link outreach and try to obtain a link from the same referring site. This will help improve your rankings in the long run.
The following video offers more information about analysing competitor websites –
The aforementioned article provides a comprehensive overview of important search engine optimization techniques to use in 2015.
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